James helps teams craft human centered technology
As Lead UX designer at a financial institution managing $20B in assets, I’ve helped shape digital experiences that drive real impact. With a decade of experience online, I understand that a successful digital presence is half the battle in most modern day organisations.
I always start with a conversation and truly understand what your problems and goals are so I can advocate for a visual and technology solution that elegantly solves your brief.
I’m James. I help people make sense of digital change through design and technology. I focus on what works, not just what looks good.
Here are a few case studies that show what I do best.
Financial Onboarding 
Compliant onboarding so fast you could be paying for a coffee with your new card before the lift hits the ground floor.
Research Apps
Designed and co delivered University Research Platform, enabling Mobile data collection, and actionable research insights.
Tankering App
Digitalising Waste managment, streamlining driver adoption over traditional account complexity
Accessibility at scale
Leading and establishing a11y standards. Creating impactful stackholder tools to mature design across the organisation
User Experience
I create intuitive and engaging experiences that delight users and drive business goals.
Design Systems
I build scalable and consistent design systems that empower teams to work efficiently.
Websites + Apps
I develop modern, responsive websites and applications that perform beautifully.
Design Leadership
I provide expert technical advice and solutions for complex business challenges.
James was able to design seamless experiences for the products and services and easily prioritise them based on needs and jobs to be done.
Experience & Expertise
Building digital experiences that matter
Lead UX Designer • NGM Group
2023 – Present
I lead a cross function team of 5 to enable and explore multibrand while bringing two teams together to increase.
Enabled a Digital Homeloan for Greater Bank which saw a massive increase to their loan portfolio.
Delivered a needed iA uplift and branding uplift in an agile manner to get the online banking platform sticking to simple clear banking prinicipals.
Provided Mentoring to team to technically upskill and increase delivery speed.
UX Designer • Greater Bank
2019 – 2024
The brief was simple: ‘Build a bank.’ The reality required deep cross-functional collaboration and the ability to adapt at speed. I played a pivotal role in driving customer-centred design across teams — building prototypes, blueprinting experiences, conducting research, and helping keep developers in motion. I mentored designers and devs, championed new ways of working, and helped lay the groundwork for experience-led thinking across the organisation
Senior Front-End Developer
Headjam (2012-2017)
I led the front-end development of multiple marketing and transactional websites from inception to delivery—owning architecture, implementation, and QA. These included high-visibility launches with fast-moving timelines and cross-disciplinary stakeholders.
But the value went beyond the code.
I brought together designers, product owners, and external vendors into a consistent way of working—establishing reusable patterns, shared tools, and practical documentation.
Introduced scalable CSS methodologies and component-first thinking before design systems were the norm.
Mentored team members on web accessibility, modular front-end architecture, and collaboration with design teams.
Acted as the glue between brand, UX, and tech—setting the stage for my transition into UX leadership.
This experience grounded my approach to systems thinking and still informs how I lead design teams today—with a strong respect for implementation, delivery, and the power of alignment.
Design Process
- User Research & Testing
- Journey Mapping
- Prototyping
- Design Systems
Technical Skills
- Frontend Development
- Accessibility Standards
- Performance Optimization
- Cross-platform Design
Leadership
- Team Management
- Stakeholder Alignment
- Process Development
- Mentoring
